Where have you gone, John DeLorean? A nation turns its lonely eyes to you...*
General Motors has announced that it is going to phase the Pontiac division out of existence.
Pontiac came into being in 1926 as part of General Motors' "companion brand" experiment to try to fill perceived gaps in its product line. The Great Depression put a quick end to the parent/companion experiment (except for Cadillac's companion, LaSalle), but, while Buick and Oldsmobile dropped their companion brands, Oakland's companion brand, Pontiac, was so much more in demand than Oakland itself that the companion brand was kept and the parent brand, Oakland, was dropped.
Pontiac soldiered on in step with the other North American GM brands, one step above Chevrolet, one step below Oldsmobile. They were quiet, solid cars, with base six-cylinder engines and optional straight-eight engines - the least expensi